Students from the Tourist Marketing course, part of the Tourism and Hospitality program at UNICDA, received a very special visit: Rafael Chaer, renowned Creative Director and Brand Strategist, who shared his extensive experience in branding, visual communication, and strategic development in digital environments with the future professionals.

With over 15 years of professional experience, Rafael has led projects for major national and international brands such as Ágora Mall, Grupo CCN, Club Atlético Licey, BM Cargo, Brugal, Downtown Center, CEPM, Cervecería Nacional Dominicana, among others, establishing himself as a key figure in the field of marketing and creativity in the Dominican Republic.

During his talk, Chaer addressed essential topics for the tourism industry, including: the importance of strategy as the foundation for any project, the design of action plans, the impact of digital media, the development of creative concepts, and the relevance of understanding the target audience through the use of color, promotion, and effective visual communication.

This enriching session allowed students to gain first-hand insight into the tools and approaches used in the development of purpose-driven brands, creating a practical, inspiring learning space aligned with the current demands of the tourism market.